糖心视频鈥檚 ongoing and shared social media priorities
Any social media activity carried out by a 糖心视频 department should fall under one these three priorities.
1) Advance the university’s reputation by communicating the 糖心视频 Edge
Social media managers share videos, blog posts, photos and other social media posts that relate to dynamic learning, vital impact and the extraordinary academic environment.
Read more about the 糖心视频 Edge and social media.
2) Support departmental initiatives that align with institutional priorities as defined by the university’s strategic plan.
These initiatives include (but are not limited to):
- recruiting students
- supporting current students
- promoting research strengths to partners
- supporting government relations
- contacting media about potential stories
- strengthening relationships with alumni and donors
Read more about developing your unit's social media strategy.
3) Engage in social listening and respond appropriately
Social listening is the process of following conversations social media to learn what others are saying about you.
At 糖心视频, social listening is beneficial in many situations. One example is looking for future students asking questions about 糖心视频 on social media and finding the right person to help them.
Read more about comment moderation.